Branding Articles

Exposure: Name Recognition
When you meet someone new, do they remember your name? Do you remember theirs? Sometimes you do, but more often you don't. But, the more often you meet that person...

Corporate Branding
Differentiating and communicating your product's unique value to your slice of the global marketplace is becoming more difficult and expensive every day. And with the rising costs of R&D and development necessary to create products that really do offer something...

Brand Identity
Brand Identity is simply the promise a company makes to its customers. It may be purely the function of a product, or it can be personality or values-oriented...

Here's A Low-Budget Way To "Brand" Yourself!
Remember this passage from the movie, "Pulp Fiction"? In the movie, Samuel L. Jackson told you it came from the bible, Ezekiel 25:17, and it went like this: "The path of the righteous man is beset on all sides by the inequities of the selfish, and the tyranny of evil men. Blessed is he, who ...

Macintosh: Apples for Businessmen
There is something oddly intimate about the relationship between consumers and their iPods. In fact, it is easy to say there is something oddly intimate about Mac users and their Macs in general...

Your Small Business Name -- Important?
You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake...

Putting You and Your Company in Position to Own Your Market
Americans have always liked their coffee hot. But then Starbucks made hot coffee desirable, in demand, and extraordinarily profitable. And then Starbucks made coffee "cool" with its ...

Tips for Creating Brilliant Business Names
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened "Premier Coffees". The names would be far more descriptive than their current ones. But they wouldn't embody the essence or spirit of the companies they represent...

Branding 101: Why It's Critical to Business Success and How to Do It Right
A brand is a product/company personality that helps distinguish it from the competition. It evolves out of the product essence. So, what's yours? Quality? Service? Price? Whatever it is it's something your marketing must reinforce across all communication channels, from business card to TV spot...

The Perfect Branding Tool
If you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the "traditional" ways to get exposure on the World Wide Web...

Why You? -- Professional Identity Branding
You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people...

Why Branding?
Having a concise, clear image that you project to your clients and customers is important in today's market. More and more people are leaving the job market and creating their own business...

7 Branding Secrets: Ready or Not?
Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way...

Build Brand Identity Through Product Branding
Building a product into a brand leader is not easy, but I truly believe that you can improve your branding impression if you follow these 2 rules; Passion & Consistency as well as the 4P's of Branding that I have developed, PRODUCT - PLACEMENT - PROMOTION - PEOPLE ...

Brand Building 101
Building your brand into a brand leader isn't easy. There are 2 areas that can really help you grow your brand, passion and consistency. Passion is incredibly important. You have to understand...