I was also struck by the deliberate nature of how he was helping Kathy, the original drive behind the small business idea: providing spices to the masses of occasional gourmets who didn’t need a large amount of their favorite spice or a new blend to occasionally prepare, cook and enjoy their favorite dish alone or with their friends. Bill’s background had prepared him to understand that although you might try a number of ways and means to move your small business idea to its appointed success you did nothing in a vacuum or haphazardly. Everything counts positively or negatively in the ledger of business success.

One of Bill’s most interesting concepts in deciding what to do next had to do with the coin flipping probability of '"heads or tails" - it’s always one or the other. It works or it doesn’t. Make the wrong call and you may be done. Recognizing this, he always visualized and emotionally walked both himself and Kathy through multiple coin flipping choices before making and implementing a real life business decision. By doing this he always improved his odds of success for the next step in their business development. He recounted some of the early ideas they had for rolling out their small business idea when it was at the home based stage. Some ideas

that may have been ideal for others but ultimately didn’t feel right for them or simply won’t have worked out successfully. Mental coin flipping proved to be an invaluable strategy at the outset of their business and continues to serve as a useful tool today.